Marketing Automation Specialist


Where are you right now? At home, on the bus, at work, enjoying a coffee at your local? These days, no matter where you are, you’re connected.
Hands up who’s played a huge part in making this happen? We have!
Our Consumer business aims to provide Kiwis and Kiwi homes an awesome experience and deliver not just what they want, but what they really need to always stay connected. We are proud to have NZ’s most reliable network and our dedication to our customers means we are always moving to connect more people in more places.
 
As a Marketing Automation Specialist you will build, execute and optimise high quality marketing automation programs that deliver key business outcomes (revenue growth, customer retention, NPS) across a range of channels including email, text, push, social, direct mail and telesales.  Using your analytical ability you will test, measure and iterate customer campaigns to continually improve the customer experience and business outcomes.
 
What Will I be doing?
Build and execute marketing automation that delivers to company objectives:

  • Understand commercial and engagement objects and translate these into campaign logic that delivers the expected outcomes
  • Construct campaign automation to constantly improve customer outcomes and agent engagement, including A/B testing, hypothesis testing
  • Build simulation of new offers in development environments and work with commercial managers to refine presentation and targeting to maximise return

 
Ensure efficient end-to-end campaign execution:

  • Identify data requirements (static and real-time) that will deliver optimal campaign outcomes, working with CVM Analytics, BI and Technology teams to incorporate data flows into campaign automation tools
  • Ensure processes and best practices are in place to maintain the integrity of the campaign data
  • Ensure customer campaign journeys in an omni-channel setting are consistent, consecutive and build towards a desired outcome
  • Drive optimisation of campaign fulfilment through digital, real-time capability

 
Manage offer portfolio to optimise commercial outcomes:

  • Review campaign results and make recommendations to commercial and engagement managers of improvement opportunities based on analytical insight
  • Present offer performance to channel partners

 
What Will I Bring?

  • 3+ years of knowledge and experience of customer driven marketing techniques and processes
  • Proven experience with Marketing Automation tools (e.g. Marketo, Eloqua, Adobe, Salesforce Marketing Cloud)
  • Understanding of data driven marketing, digital marketing, marketing analytics and lead management / nurturing programs beneficial
  • Exceptional logical thinking and ability to simplify decision making
  • Ability to analyse and manipulate data
  • High attention to detail and high level of accuracy first time
  • Able to manage multiple projects simultaneously with a positive attitude
  • Strong commercial acumen
  • Excellent planning and coordination skills

With Vodafone, your unique talents and experience will help us deliver an unmatched experience to our customers and the communities we serve. In return you’ll enjoy an inclusive and flexible working environment in a diverse team of exceptional people while you’re growing your career here in Aotearoa, or globally.
The future is exciting …. Ready?

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