Proposition Lead


Empowering our customers is at the heart of what we do along with investing in our people. We provide a range of benefits like health insurance for you and your family, the chance to work flexibly, a day off to celebrate "you", a world of opportunities to progress your career, supporting you to volunteer your time in the community, and supporting your life at home through our award-winning parental leave policy.

 
Role purpose:

The Proposition Lead is responsible for understanding customers, the changing market, competitor SWOT and internal capability as part of developing and executing highly differentiated and ownable propositions which will deliver value to our customers and drive overall business success.  The Proposition Lead is also accountable for driving quality acquisition by identifying key prospect audiences and targeting with relevant offers, promotions or occasions.

Key accountabilities and decision ownership

Proposition Development and Execution

  • Develop a deep understanding of customer needs and insights and utilise these in developing customer value propositions
  • Use commercial acuity to develop propositions that will utilise commercial levers and deliver results

Drive Quality Acquisition

  • Identify key audiences and areas of opportunity to target
  • Work cross-functionally to design and deliver relevant offers, promotions and occasions to drive incremental acquisition, whilst recognising strategic priority of existing customers first
  • Actively track acquisition progress, making timely decisions on when to progress, perish or pivot to achieve committed outcomes

Deliver outcomes as a member of a squad, solving complex problems related to their expertise

  • Contribute to the success of the squad by working as a member of the squad to achieve the outcomes of the sprint / mission.
  • Participate and contributes to squad events as a squad member
  • Bring deep expertise from their relevant chapter to the squad to support achievement of the squad mission

Vodafone Agile

  • Role-model the behaviours of an agile and growth mindset and be a champion of the Vodafone Agile Principles
    • Create great customer experiences
    • Embrace try & learn
    • Deliver value iteratively
    • Foster growth and empowerment

Core competencies, knowledge and experience:

  • Knowledge and experience of proposition design
  • Knowledge and experience of mining customer and external data to generate real, relevant and relatable insights
  • Commercial acumen and ability to determine how to best use commercial levers to drive results
  • Project management including market readiness
  • Role modelling growth mindset

 

With Vodafone, your unique talents and experience will help us deliver an unmatched experience to our customers and the communities we serve. In return you’ll enjoy equal opportunities in an inclusive and flexible working environment, in a diverse team of extraordinary people, while you’re growing your career here in Aotearoa, or globally.

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Empowering our customers is at the heart of what we do along with investing in our people. We provide a range of benefits like health insurance for you and your family, the chance to work flexibly, a day off to celebrate "you", a world of opportunities to progress your career, supporting you to volunteer your time in the community, and supporting your life at home through our award-winning parental leave policy.

 
Role purpose:

The Proposition Lead is responsible for understanding customers, the changing market, competitor SWOT and internal capability as part of developing and executing highly differentiated and ownable propositions which will deliver value to our customers and drive overall business success.  The Proposition Lead is also accountable for driving quality acquisition by identifying key prospect audiences and targeting with relevant offers, promotions or occasions.

Key accountabilities and decision ownership

Proposition Development and Execution

  • Develop a deep understanding of customer needs and insights and utilise these in developing customer value propositions
  • Use commercial acuity to develop propositions that will utilise commercial levers and deliver results

Drive Quality Acquisition

  • Identify key audiences and areas of opportunity to target
  • Work cross-functionally to design and deliver relevant offers, promotions and occasions to drive incremental acquisition, whilst recognising strategic priority of existing customers first
  • Actively track acquisition progress, making timely decisions on when to progress, perish or pivot to achieve committed outcomes

Deliver outcomes as a member of a squad, solving complex problems related to their expertise

  • Contribute to the success of the squad by working as a member of the squad to achieve the outcomes of the sprint / mission.
  • Participate and contributes to squad events as a squad member
  • Bring deep expertise from their relevant chapter to the squad to support achievement of the squad mission

Vodafone Agile

  • Role-model the behaviours of an agile and growth mindset and be a champion of the Vodafone Agile Principles
    • Create great customer experiences
    • Embrace try & learn
    • Deliver value iteratively
    • Foster growth and empowerment

Core competencies, knowledge and experience:

  • Knowledge and experience of proposition design
  • Knowledge and experience of mining customer and external data to generate real, relevant and relatable insights
  • Commercial acumen and ability to determine how to best use commercial levers to drive results
  • Project management including market readiness
  • Role modelling growth mindset

 

With Vodafone, your unique talents and experience will help us deliver an unmatched experience to our customers and the communities we serve. In return you’ll enjoy equal opportunities in an inclusive and flexible working environment, in a diverse team of extraordinary people, while you’re growing your career here in Aotearoa, or globally.

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