Senior Brand Engagement Lead


Prepare for a tomorrow that looks nothing like today. At Vodafone we give our customers access to the latest digital innovations every single day and we want you to experience and be part of that journey too. We will prepare you with exposure to some the latest technology, help you design your career plan for the future and provide you with e-learning options to help you get there.
 
Our Consumer business aims to provide Kiwis an awesome experience and deliver not just what they want, but what they really need to always stay connected. We are proud to have NZ’s most reliable network and our dedication to our customers means we are always moving to connect more people in more places.
 
This exciting opportunity will see you lead the strategic direction for the Loyalty program while managing key  partnerships across Movies, Arts and Third Party rewards. You’ll also have the opportunity to negotiate and foster any new partnership to deliver to objectives of brand engagement / Loyalty category. It will see you defining the overall Loyalty strategic direction and delivery approach, deliver engagement propositions with 360° GTM team across the business. You’ll be responsible for optimising budget and investment across your portfolio for improved ROI.  In addition you’ll help optimise the digital experience for customers building on data-driven customer insights.
 
What will I be doing?
Lead management and delivery of Loyalty program, including:

  • Developing brand engagement strategy across loyalty category. Create and agree with manager overall approach and annual plan.
  • Create proposition and investment case. Design detailed proposition and proposition elements. Scope, cost, and agree investment case with segment leadership. Agree critical success factors and measures
  • Lead 360° GTM execution
  • Deliver performance – financial budgets and customer KPIs
  • Manage and assist with wider Loyalty category and Business portfolio of sponsorship and partner contracts.

 
What will I bring?

  • Tertiary qualifications in Marketing / Communications
  • Demonstrable previous experience in Marcom/sponsorship/engagement programs - TTL implementation with agency partners at senior level.
  • Solid understanding of CVM and Marketing Automation discipline
  • Experience with digital delivery, and developing user experiences and websites
  • Superior presentation skills to articulate communication strategies and concepts towards senior management
  • Excellent & proven project management skills
  • Previous People management experience

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