Sociability & Living Well


Everything has a purpose – including businesses. At Lion, our core purpose is to enrich our world every day by championing sociability and helping people to live well.

To us, this is more than just a statement – it’s our reason to come to work every day, and it guides the strategic decisions we make as a business. By living up to our core purpose, we believe we will build a sustainable and trusted business that delivers for all of our stakeholders.

In doing this, we generate a significant economic contribution through employment, sourcing and other investments, as well as in agriculture, retail, tourism, hospitality and transport industries. Through good business practices, we drive sustainability so that we continue to have a positive impact on communities across Australia and New Zealand.