About Magic Memories

Since we opened our doors in 1995, it has been our mission to turn the worldwide attraction photography business on its head. We think and behave like a tourism company so we understand that the guest experience is everything. We make guests smile when they arrive, again when they leave and then every time they share or look back at their memory of your attraction.

Some call it 'starting with the why' - the why for us - is to make people smile. From your guests to your board, from our teams to our families. That's what we all leap out of bed to do, every day.

OUR PEOPLE ARE THE KEY INGREDIENT IN MAGIC MEMORIES' 'SECRET SAUCE'

So it stands to reason that the real secret to our success is people over machines, screens or technology. You see, we invest in people with the right attitude and flair to truly represent your brand and ours. Our photographers are hosts – they meet, greet and interact throughout the experience to make your guests smile, take a memorable photo and encourage them to take it home.

WORKING IN TRUE PARTNERSHIP

Partnership is a word too often used loosely in business. Our business model ensures we seamlessly integrate into your attraction and build genuine and long-term relationships that enhance the guest experience, build your brand and continually increase your yield per guest.

Testament to the strength of these is the consistently higher financial return we deliver your business compared to that of our competitors.

INNOVATION IS A KPI ACROSS OUR ENTIRE COMPANY.

Innovation is in our DNA and pervades our entire approach. We love to innovate right across the guest journey – developing and integrating clever processes, products & technologies to extend each guest’s experience throughout their time at your attraction and long after they’ve gone home.

Innovation at Magic Memories is not the domain of just one team, it's embedded within the depth and breadth of our business - from a new photographer at London Zoo, a host at Legoland or a finance assistant in Queenstown.

THE RESULT IS OUTPERFORMANCE OVER OUR COMPETITORS BY UP TO SEVERAL HUNDRED PERCENT.

By continually evolving the ways we photograph, display and present our images, sales uptake and yield per guest are unmatched. Browse our case studies to find out how we do this at an attraction like yours, or contact us today to find out how we can dramatically increase your guest smiles & photography revenues.