Sinead Boucher


Stuff

Sinead was appointed Chief Executive Officer of Stuff in August 2017. Prior to this, Sinead held the position of New Zealand Group Executive Editor from September 2013, a role which was responsible for the largest newsroom in the country, and for the editorial teams behind Stuff’s stable of newspapers, magazines and New Zealand’s biggest domestic site Stuff. Under Sinead’s watch, Stuff grew to record audience numbers and was named New Zealand’s most influential publishing brand.

Sinead has had a long tenure with Stuff, beginning her career with us in 1993 as a reporter for The Press, before heading to London where she worked as a digital journalist for the Financial Times site, FT.com, and as a general correspondent for Reuters’ London bureau. In 2004 she returned to New Zealand to be the Assistant Editor at The Press.