Data Analyst (Campaign and Lead Management)

Prepare for a tomorrow that looks nothing like today. At Vodafone we give our customers access to the latest digital innovations every single day and we want you to experience and be part of that journey too. We will prepare you with exposure to some the latest technology, help you design your career plan for the future and provide you with e-learning options to help you get there.
Our Consumer business unit focuses on selling Vodafone products and services to customers at home. We are proud to connect Kiwis to those who care about them most and with the things they love, wherever they are in Aotearoa and around the world.
This exciting role will see you manage and maintain the consumer prospect universe and lead management process.  This role will work inside the Customer Value Management (CVM) Marketing Automation team and act as the bridge between external data providers, internal data stakeholders within the business unit, maintaining the Single Customer View matching process and providing quality, enriched leads to all channels to support acquisition and cross-sell targets.
The successful candidate must have a good understanding of data quality and analysis, being responsible for the ongoing enrichment of the prospect universe and all reporting related to the conversion of leads into customers.
What will I be doing?

  • Manage and maintain external data provider relationships for prospect leads
  • Build and maintain metadata within Single Customer View relating to household view, customer segment, prospect source and campaign information related to lead management
  • Validate and cleanse data, working with BI and technology teams, to improve quality of customer records
  • Prepare campaign lists and work with the Campaign Operations team to execute and report on multi-channel campaigns to our prospects.

What will I bring?

  • Previous experience working as a Data Analyst within CRM Solutions
  • Previous experience working in campaign management and/or lead management
  • Previous experience working in data stewardship functions beneficial
  • Proven ability to analyse and manage multiple campaigns simultaneously and meet deadlines
  • Proven ability to translate post campaign results into actionable business insights
  • Reacts quickly and decisively to problems
  • Utilises Vodafone processes, policies, business rules etc. to minimise risk to the business and protect our customers
  • Strong analytical and value performance driving background


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